Small Business Spotlight: Chai Affairs

Being a first generation Iranian American was an interesting experience. While there were other Iranians in Maryland where I grew up, there were not a lot. It was quite normal for me to be the only Iranian kid in any given school I attended. When I was younger I didn’t understand why other kids didn’t eat the same foods, or speak farsi or celebrate Nowruz. At times It felt very isolating. Whenever I met another person who shared my same culture and experience it was so exciting. This still holds true and so I was overjoyed to connect with Mona and be able to relate to her!

Mona, like me grew up drinking tea and while I’ve chosen to share this passion through Tea Thoughts, she has started Chai Affairs! I was really excited to purchase some ingredients from her because she had things that reminded me so much of my childhood like limoo amani! This is also something I cook with and had never really tried brewing but loved make a tea with it! I also love that she is sharing this and some not as well known ingredients to non-Iranians!

Learn more about Mona and Chai Affairs!
Make sure to check out the Chai Affairs shop as well!

Can you introduce yourself and Chai Affairs? 
With pleasure! My name is Mona, and I'm the creator and face behind Chai Affairs. 

At Chai Affairs, I sell a variety of herbal ingredients that are quite popular in Iranian households but still unique for non-Iranians. The concept of my brand is to allow customers to experience these unique ingredients with all their senses, experiment in creating their personalized Tea blends, and share it with their loved one's. It's really an experience in a Box! Customers can choose to purchase our pre-designed Tea sets and also individual ingredients.

When was your first experience with tea?
Tea has been at the center of everyday life and every memory for me since childhood. It's been in my blood since infancy! In Persian culture, Tea is the first thing we offer to anyone visiting our home. When you wake up, your morning breakfast starts with Tea. If you're a guest, you're offered Tea before anything else. If you're in a stressful state, Tea is the first offering to relieve your stress…It's safe to say that if you enter a Persian household, no matter the circumstance, you will not leave without drinking a cup of Tea!

What is your daily tea ritual like?
I generally drink between 3-4 cups of Tea per day (but let's be honest, it can definitely go beyond that on some days!)

I always start my morning sipping on a hot cup of Black Tea, a habit that's stuck with me since childhood. I'm usually sitting on the floor in my work room, soaking up the morning sunlight. My morning Tea ritual is only a couple minutes long, but that time to myself allows me to be present, reflect, and set my intentions for the day. It makes all the difference in how I start my day.

I then prepare another cup of Tea before noon, usually a new Green Tea that I'm eager to try. This is often during a short work break, so it's more of a quick preparation and sipping away while working again.
I always end my work day with a cup of Tea, and my choice of Tea depends on how my day passed. I find that last cup so soothing and an appropriate transition into my personal time.

What was the inspiration to start Chai Affairs?
Chai Affairs was born from my love for Tea, a desire to build connections with people and cultures across the globe over Tea, and a yearning to explore a creative medium where I can connect to my Persian roots.

I'm definitely not a Tea expert and every day is a journey in learning something new about Tea. At Chai Affairs I want people to feel free in familiarizing themselves with different ingredients that they can add to any daily Tea they have at home to make it a bit more special for themselves and their preferences. 

The conversations I've had over a cup of Tea are some of my most cherished memories. I wanted to bring back this experience, especially in a time where we are more virtually connected, but also socially disconnected from one another. My vision is to have people engage in conversation while using my products, curating for themselves, and building deep connections over Tea.

The name 'Chai Affairs' was also born from this desire to instill deeper connections between people through conversations, just like they used to exchange ideas in 17th century Salon de thé conversations.

How do you weave aspects of your culture into your products?
I would say the whole vision and concept of how the ingredients are to be used is inspired by my Iranian culture and how Tea is prepared. Traditionally, Iranians will drink Black Tea as a staple, but to make their tea even more special, they will add complimentary ingredients (such as the one's found in Chai Affairs) to enhance the flavor of their brew. Through Chai Affairs, I try to bring this whole experience to customers through the customized kits.

Other intricate details such as the stationary and product packaging is also inspired by my love for geometric art and architecture, which is a common traditional art in Iran.

What do you have currently in the shop that you're most excited about?
My favorite product is definitely the pre-customized Tea kits since they include a nice variety of our more unique ingredients and it allows customers to get the full Chai Affairs experience in a box.

Do you have any upcoming products or projects that you want to share? 
Chai Affairs is still very young, and I'm very ambitious! I have a lot of plans in the pipeline which I hope can come to fruition soon!

Other than optimizing the current products and website to improve customer experience, I'm hoping to release my new Tea Blend this summer. Creating Tea Blends was never the goal, but I've received a lot of positive feedback on the blend I've been creating for myself and I would love to share it with the world!  

I'm also working on a few collaborative projects towards the second half of 2022, so more on that to be shared later in the year!